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The Ladmo Bag
The Ladmo Bag Phenomena
began when Wallace & Ladmo were discussing how to give away
prizes quickly.
All too often a child would
be chosen to win a prize and... on live TV... The lucky recipient
would freeze.
They couldn't pick a
prize. They were all great prizes. Many times a child would regret
what they chose and ask if they could pick something different.
Ladmo struck up a brilliant
idea!
Why not pack a bunch of
goodies in a bag?
Ladmo's brilliant idea gave
way for the Ladmo bag. An Arizonan child's sugar induced Nirvana!!!
A Ladmo Bag is always filled
with 10 items and a picture of "The Gang."
There were lots of ways to
win a Ladmo Bag. You could send in a post card in hopes that your
name will be drawn from the barrel. You could send in pictures,
jokes, and stories. Or you could simply be lucky enough to be
sitting in the lucky seat that Wallace designated on his seating
chart. No one knew who the winner was until Ladmo made his way over
with the bag!
The winner of the bag was
instantly famous! The luckiest day of your life was broadcasted on
TV for all your friends, family, neighbors, and everyone else in AZ
to see!!! Everyone wanted to know what was in the Ladmo bag,
everyone wanted to hold it and see it. It was the envy of
everyone... young and old! The Ladmo bag continues to be as
treasured as the famous Willy Wonka's Golden Ticket. |